PROCESS
Getting from point “A” to point “B” has never been easier. You’ll be guided through a journey to discover who you are, who you serve, how you present yourself and how to connect with the right people. Make informed business decisions and spend your marketing dollars in the places that have the biggest impact.
During the Discovery phase, you’ll take a deep dive into your company. Together, we'll go over your current marketing plan to see what’s working — and what isn’t. You’ll discover your strengths and explore your opportunities, followed by our recommendations and suggestions for next steps.
What makes you tick? Who are your customers and what is it you do for them? In this phase, you’ll develop a strong sense of purpose, a clear direction and a compelling story that speaks directly to your ideal customers.
Find the right look and feel for your company — one that’s appropriate, connects with your market and instills pride for you and your staff. It’s key to creating a favourable first impression, building positive brand awareness and managing client expectations.
Before a single dollar gets spent on printing or embroidery, you’ll receive a style guide with production-ready art files and conceptual graphics that shows you how your “look” gets put together.
After brainstorming and concept development, it’s time to put words and thoughts into action!
Each piece of your campaign will be professionally designed — including layout, additional copywriting and art direction — and managed to be consistent with your new brand and style guide. Once approved the artwork is forwarded to the printer or publisher as needed.
Marketing is where the rubber meets the road. A strategic marketing plan that combines research with creativity will increase awareness of your brand and build connections between you, your ideal customers and potential employees.
We’ll begin by listing your goals and objectives and identifying your ideal customer. From there we’ll develop a sound marketing strategy.
There are multiple touchpoints where your customers and potential customers will learn something about you, so to be effective you have to meet them where they’re at. Your marketing plan will specify the best platforms to use, the content you need to provide and how often you should share your message.
We know you don’t really want a brand, a website or a marketing plan… you want customers!
We’ll analyze specific metrics so you’ll be able to see the effect your branding and marketing efforts have on your business. You’ll also receive valuable insights so you can make meaningful adjustments when necessary.
Be inspired by these companies that went from bland to powerful brand and built lasting connections with their ideal customers.
Check out the growth of this Prince Edward County landscape company.
Our process is both simple and effective so you get results without spending all your “free” time marketing your business.
Get a deeper understanding of who you are, what you do and why it matters. We’ll help you figure out what’s working, what’s not working and what you need to develop next.
Stop confusing your customers. Move people to action through creative storytelling and beautiful design.
By developing an effective marketing plan you’ll help more ideal clients find your brand of awesome, close more deals and grow your business.
Don’t want to wait any longer? Call Jason Bouwman at 289.656.1444 ext 11 or email him directly at jason@compasscreative.ca.
Please provide us with a few contact details and we’ll get back to you right away to schedule a call. We’re looking forward to working with you!
Columbus, Georgia
